Why Live Digital Experiences is the next goldmine of branding opportunities

TLDR - Online meetings and live streams are unavoidable in today's world. But these so called live digital experiences are not being branded with the same care that a social media account would get even though we spend most of our work-time there. Using dynamic, branded live graphics right inside Zoom is the best way to take advantage of this huge branding opportunity.

So when you hear the phrase Live Digital Experiences, what do you think of? Maybe you think of TikTok/Instagram Live, or maybe you think of live sports streaming. But Live Digital Experiences is much more than just live content, it encompasses everything that happens in real-time and online. And whether you know it or not, our life, especially work-life, is filled with these experiences and it's only increasing in frequency and importance.

Live Digital Experiences includes:

• Online Meetings (Zoom, MS Teams, Google Meets, etc.)

• Live Content (TikTok, Facebook, Instagram, etc.)

• Hybrid Live Events (Product Launches, Investor Events)

• Company Town Halls (Vimeo Livestream, )

• Webinars (Zoom Webinar)

and the list goes on and on...

And to prove my point, let's look at a day in the life of Jimmy, who is a brand manager at his company:

• 9am : Attending the monthly company town hall which is streamed live

• 10am : Few team meetings on Zoom

• 12pm : Overseeing the live video Q&A that is being streamed on socials.

• 1pm: Lunch Break😋 watching his favorite twitch streamer on phone

• 2pm : Important client meeting over Zoom

• 4pm : Spends a little bit of time planning the next big product launch event which will be streamed live to tens of thousands of people.

You see? His entire day is actually surrounded and happening inside of Live Digital Experiences! And if you look at your own workday through this lens, yours might be too...

And one of the key contributors for this is the still yet-to-slow growth of online meetings. I'm sure I don't need to convince you with statistics to prove how much online meetings have taken over our day-to-day work-lives.

But as a person like you who is always on the lookout for the next big thing in branding and marketing, have you thought about a branding strategy for all of these online meetings? I mean if you think about it, online meetings is where branding should be most present since that is where most of work is taking place. And branding these experiences is crucial both internally to creating brand loyalty and externally to represent the brand to clients.

Let's take Zoom meetings as an example. While there are entire budgets allocated towards social media branding, branded ads, employer branding, etc.. why has the one platform that is being used everyday by everyone in your organization been ignored when it comes to branding? Videos on Zoom still looks the same as they did back when we all started using Zoom, with the maximum effort of "branding" being static, uninspiring background images.

So what to do then?

We'll good thing you found your way here, because using SPX Graphics for Zoom is the best way to brand your Zoom meetings! It's a free Zoom extension app that gives you the power to overlay custom, animated graphics right on top of your video!

So imagine, you can bring all of the hard work you put into creating your brand design to life through Zoom calls and meetings; actually being seen and interacted by everyone at your organization, everyday!

To get started with the app, just follow this link and add the app to your Zoom for free. And if you want a quick starter guide, you can check out this blog post here.

And for you branding professionals reading this, we know how important attention to detail and consistency is when it comes to creating brand designs. Our experienced creative team at SPX can work with your design team to create a professional, animated live graphics pack which you will be able to deploy to your entire organization without the hassle of a slow IT project. We create the graphics together, and simply deploy. It's really that simple. Talk to the team by clicking the contact button on the bottom-right, or book our famous 5 minute demo to see the power of live graphics for yourself!

As always, I will be back with more insights and tips for branding live digital experiences, as well as more general Zoom tips. Thanks for reading and stay tuned for more🚀