FAQ
Why SPX and not other graphic software?
Generally, to use any sort of advanced graphics in Zoom, it requires you to use an external software or two. This could be something like OBS, Ecamm, or other live graphics apps. But the problem is these all create "friction". Our app makes using professional-grade graphics "frictionless" by making it super simple to use right inside of the Zoom UI. No IT team or experts needed to start using our tools. Just click GET and you're ready to go!
Can I just get the branded graphics for Zoom only?
Of course! Our solution is meant to be modular and fit the needs of every one of our client's unique needs. So, if your organization is only interested in branding Zoom calls, that's totally fine. On the other hand, if your organization doesn't use Zoom but hosts many Digital Events, we can come up with a fitting solution for that too!
Is it really necessary to brand my live digital experiences?
The short answer is, of course! Just think about how much of your internal and external communication is turning digital, much of it in a live setting. You are missing a huge branding opportunity and that opportunity is only getting bigger, as we move more and more into the world of digital workplace and digital events.
Why not just use a slide show?
Screen sharing and slide shows are the main visual tools used in live digital experiences today. We believe that while these slide shows are useful in their own ways, it is not the optimal way to communicate visually in the modern era of live digital experiences. One of the reasons being that while screen real estate becomes ever increasingly precious, slide shows take up most of the screen and steals screen space for the most important thing- your face! With our tools, you are able to communicate with visually stunning graphics while keeping the main focus on you.
Who are you guys even?
We are SPX Graphics, the creators behind the open source SPX Graphics Controller application that is trusted by the biggest productions around the world. Recently, we took the power of a professional live graphics controller and brought it into Zoom as a free marketplace app, so that anyone with zero production knowledge can utilize dynamic live graphics right on their Zoom calls.
What is Live Digital Branding
We define live digital experiences as any occasions where anyone representing your organization is live on screen; both internally and externally. This includes things like Zoom, live streams and live productions of events. So, Live Digital Branding is the act of branding these live digital experiences.